{"id":22,"date":"2026-06-24T22:01:58","date_gmt":"2026-06-24T13:01:58","guid":{"rendered":"https:\/\/koreahealthshop.com\/?page_id=22"},"modified":"2026-07-03T14:33:14","modified_gmt":"2026-07-03T05:33:14","slug":"%ed%99%88","status":"publish","type":"page","link":"https:\/\/www.koreahealthshop.com\/en\/","title":{"rendered":"\ud648"},"content":{"rendered":"<style>\n  body.home main > h1:first-child,\n  body.page-id-22 main > h1:first-child,\n  body.home .wp-block-post-title,\n  body.page-id-22 .wp-block-post-title { display: none !important; }\n  body.home footer nav,\n  body.page-id-22 footer nav { display: none !important; }\n  body.home footer p:last-child,\n  body.page-id-22 footer p:last-child { display: none !important; }\n  .khs-home { color:#111827; }\n  .khs-home * { box-sizing:border-box; letter-spacing:0; }\n  .khs-hero { padding:64px 0 44px; border-bottom:1px solid #e5e7eb; }\n  .khs-eyebrow { margin:0 0 12px; font-size:14px; font-weight:700; color:#0f766e; }\n  .khs-hero h1 { margin:0 0 12px; font-size:42px; line-height:1.2; letter-spacing:0; max-width:880px; }\n  .khs-subtitle { margin:0 0 18px; font-size:18px; color:#2563eb; font-weight:700; }\n  .khs-lead { margin:0 0 26px; font-size:18px; line-height:1.75; color:#374151; max-width:820px; }\n  .khs-buttons { display:flex; flex-wrap:wrap; gap:10px; margin-top:18px; }\n  .khs-button { display:inline-block; padding:12px 18px; border-radius:6px; text-decoration:none; font-weight:700; border:1px solid #111827; }\n  .khs-button.primary { background:#111827; color:#ffffff; }\n  .khs-button.secondary { background:#ffffff; color:#111827; }\n  .khs-section { padding:44px 0; border-bottom:1px solid #eef2f7; }\n  .khs-section h2 { margin:0 0 12px; font-size:28px; line-height:1.3; letter-spacing:0; }\n  .khs-section > p { margin:0 0 22px; color:#4b5563; line-height:1.75; max-width:820px; }\n  .khs-grid { display:grid; grid-template-columns:repeat(4, minmax(0, 1fr)); gap:16px; }\n  .khs-grid.three { grid-template-columns:repeat(3, minmax(0, 1fr)); }\n  .khs-card { border:1px solid #e5e7eb; border-radius:8px; padding:20px; background:#ffffff; min-height:150px; }\n  .khs-card h3 { margin:0 0 10px; font-size:19px; line-height:1.35; letter-spacing:0; }\n  .khs-card p { margin:0; color:#4b5563; line-height:1.7; font-size:15px; }\n  .khs-card-link { display:inline-block; margin-top:14px; color:#111827; font-weight:700; text-decoration:underline; text-underline-offset:3px; }\n  .khs-tag-list { display:flex; flex-wrap:wrap; gap:10px; margin-top:18px; }\n  .khs-tag { display:inline-block; padding:9px 12px; border:1px solid #d1d5db; border-radius:999px; color:#374151; background:#ffffff; font-size:14px; }\n  .khs-cta { padding:34px; border-radius:8px; background:#f8fafc; border:1px solid #e5e7eb; }\n  .khs-cta h2 { margin-top:0; }\n  .khs-english { margin:4px 0 20px; color:#2563eb; font-weight:700; }\n  .khs-note { margin-top:18px; font-size:14px; color:#6b7280; line-height:1.7; }\n  @media (max-width: 900px) {\n    .khs-grid, .khs-grid.three { grid-template-columns:repeat(2, minmax(0, 1fr)); }\n    .khs-hero h1 { font-size:34px; }\n  }\n  @media (max-width: 640px) {\n    .khs-hero { padding-top:42px; }\n    .khs-hero h1 { font-size:29px; }\n    .khs-lead { font-size:16px; }\n    .khs-grid, .khs-grid.three { grid-template-columns:1fr; }\n    .khs-cta { padding:24px; }\n    .khs-button { width:100%; text-align:center; }\n  }\n<\/style>\n\n<div class=\"khs-home\">\n  <section class=\"khs-hero\">\n    <p class=\"khs-eyebrow\">Korea Health Shop<\/p>\n    <h1>\ud55c\uad6d OTC \uc2dc\uc7a5 \uc815\ubcf4\ub97c \ud55c\uacf3\uc5d0\uc11c<\/h1>\n    <p class=\"khs-subtitle\">Korean OTC Market &amp; Product Insights<\/p>\n    <p class=\"khs-lead\">KoreaHealthShop\uc740 \ud55c\uad6d \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uae30\ub2a5\uc131 \uc2dd\ud488, \uc77c\ubc18\uc758\uc57d\ud488, \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc720\ud1b5\uacfc OTC \uc2dc\uc7a5 \uc815\ubcf4\ub97c \uad6d\ub0b4\uc678 \ubc29\ubb38\uc790\uac00 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n    <div class=\"khs-buttons\">\n      <a class=\"khs-button primary\" href=\"\/en\/insights\/\">OTC \uc2dc\uc7a5 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uae30<\/a>\n      <a class=\"khs-button secondary\" href=\"\/en\/contact\/\">Contact Us<\/a>\n    <\/div>\n  <\/section>\n\n  <section class=\"khs-section\" id=\"khs-topics\">\n    <h2>KoreaHealthShop \uae00 \uce74\ud14c\uace0\ub9ac<\/h2>\n    <p>\ud55c\uad6d OTC \uc2dc\uc7a5\uacfc \uad00\ub828 \uc81c\ud488\uad70\uc744 \uc2e4\uc81c \uae00 \uce74\ud14c\uace0\ub9ac \uae30\uc900\uc73c\ub85c \ub098\ub204\uc5b4 \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n    <div class=\"khs-grid three\">\n      <article class=\"khs-card\">\n        <h3>Pharmacy\/OTC<\/h3>\n        <p>\uc57d\uad6d \uc720\ud1b5, OTC \uc81c\ud488, \uc548\uc804\uc0c1\ube44\uc758\uc57d\ud488, \ubcf5\uc57d\uc9c0\ub3c4\uc640 \uc57d\uad6d \ud604\uc7a5 \uc774\uc288\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/pharmacy-otc\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n      <article class=\"khs-card\">\n        <h3>Display Advertising Regulation<\/h3>\n        <p>\uc2dd\uc57d\ucc98 \uae30\uc900, \ud45c\uc2dc\uad11\uace0, \uae30\uc900\uaddc\uaca9, \ubd80\ub2f9\uad11\uace0\uc640 \uaddc\uc81c \uccb4\ud06c \ud3ec\uc778\ud2b8\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/regulation-claims\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n      <article class=\"khs-card\">\n        <h3>Health functional food \u00b7 Product planning<\/h3>\n        <p>\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \uc6d0\ub8cc, \uc81c\ud488\uae30\ud68d, \uc2e0\uc81c\ud488, \ub8e8\ud2f4\ud329\uacfc \uae30\ub2a5\uc131 \uc6d0\ub8cc \uc815\ubcf4\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/functional-food\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n      <article class=\"khs-card\">\n        <h3>Import\/Export and Overseas Markets<\/h3>\n        <p>\ud574\uc678 \uaddc\uc81c, \uc218\ucd9c\uc785, \ubc14\uc774\uc5b4 \ub300\uc751, \uad6d\uac00\ubcc4 \uc2dc\uc7a5 \uc9c4\uc785 \uc774\uc288\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/export-insight\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n      <article class=\"khs-card\">\n        <h3>Overseas Buyer's Guide<\/h3>\n        <p>\ud574\uc678 \ubc14\uc774\uc5b4\uac00 \ud55c\uad6d OTC \uc81c\ud488\uacfc \uad00\ub828 \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/buyer-guide\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n      <article class=\"khs-card\">\n        <h3>\ud5ec\uc2a4\ucf00\uc5b4 \uc2dc\uc7a5\ub3d9\ud5a5<\/h3>\n        <p>\uad6d\ub0b4\uc678 OTC, \uc57d\uad6d, \uc2dc\ub2c8\uc5b4, \uc18c\ube44 \ud2b8\ub80c\ub4dc\uc640 \uc2dc\uc7a5 \ud750\ub984\uc744 \uc815\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n        <a class=\"khs-card-link\" href=\"\/en\/category\/market-insight\/\">\uce74\ud14c\uace0\ub9ac \uae00 \ubcf4\uae30<\/a>\n      <\/article>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ucd5c\uc2e0 OTC \uc2dc\uc7a5 \uc778\uc0ac\uc774\ud2b8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d OTC \uc2dc\uc7a5\uacfc \uad00\ub828 \uc81c\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0 \uad00\ud55c \ucd5c\uc2e0 \ucf58\ud150\uce20\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.koreahealthshop.com\/en\/mfds-hff-standards-2026-43-ingredient-labeling-2\/\" aria-label=\"\uc2dd\uc57d\ucc98 \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \uae30\uc900\u00b7\uaddc\uaca9 \uc77c\ubd80\uac1c\uc815\uace0\uc2dc, \uc6d0\ub8cc DB\uc640 \ud45c\uc2dc\uc790\ub8cc \uc810\uac80 \ud3ec\uc778\ud2b8\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured-300x200.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\uc2dd\uc57d\ucc98 \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \uae30\uc900 \uaddc\uaca9 \uc77c\ubd80\uac1c\uc815\uace0\uc2dc\uc640 \uc6d0\ub8cc DB \ud45c\uc2dc\uc790\ub8cc \uc810\uac80 \ud3ec\uc778\ud2b8\ub97c \ub098\ud0c0\ub0b4\ub294 \uc774\ubbf8\uc9c0\" style=\"\" srcset=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured-300x200.png 300w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured-1024x683.png 1024w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured-768x512.png 768w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured-18x12.png 18w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/mfds-health-functional-food-standards-2026-43-featured.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.koreahealthshop.com\/en\/mfds-hff-standards-2026-43-ingredient-labeling-2\/\">\uc2dd\uc57d\ucc98 \uac74\uac15\uae30\ub2a5\uc2dd\ud488 \uae30\uc900\u00b7\uaddc\uaca9 \uc77c\ubd80\uac1c\uc815\uace0\uc2dc, \uc6d0\ub8cc DB\uc640 \ud45c\uc2dc\uc790\ub8cc \uc810\uac80 \ud3ec\uc778\ud2b8<\/a><time datetime=\"2026-07-08T10:04:42+09:00\" class=\"wp-block-latest-posts__post-date\">July 8, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.koreahealthshop.com\/en\/japan-tokuho-probiotics-claims-labeling-checkpoints\/\" aria-label=\"\uc77c\ubcf8 \uc18c\ube44\uc790\uccad \ud2b9\uc815\ubcf4\uac74\uc6a9\uc2dd\ud488 \ucd94\uac00 \ud5c8\uac00, \ud504\ub85c\ubc14\uc774\uc624\ud2f1\uc2a4 \ud45c\uc2dc \uae30\uc900 \uccb4\ud06c\ud3ec\uc778\ud2b8\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured-300x200.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured-300x200.png 300w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured-1024x683.png 1024w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured-768x512.png 768w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured-18x12.png 18w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/japan-consumer-affairs-agency-tokuho-probiotics-claims-featured.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.koreahealthshop.com\/en\/japan-tokuho-probiotics-claims-labeling-checkpoints\/\">\uc77c\ubcf8 \uc18c\ube44\uc790\uccad \ud2b9\uc815\ubcf4\uac74\uc6a9\uc2dd\ud488 \ucd94\uac00 \ud5c8\uac00, \ud504\ub85c\ubc14\uc774\uc624\ud2f1\uc2a4 \ud45c\uc2dc \uae30\uc900 \uccb4\ud06c\ud3ec\uc778\ud2b8<\/a><time datetime=\"2026-07-08T09:24:09+09:00\" class=\"wp-block-latest-posts__post-date\">July 8, 2026<\/time><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><a href=\"https:\/\/www.koreahealthshop.com\/en\/khff-uae-k-health-functional-food-export-checkpoints\/\" aria-label=\"\uac74\uae30\uc2dd\ud611\ud68c UAE K-\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ud64d\ubcf4 \uc9c0\uc6d0\uc0ac\uc5c5, \uc911\ub3d9 \uc218\ucd9c \uccb4\ud06c\ud3ec\uc778\ud2b8\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured-300x200.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\uac74\uae30\uc2dd\ud611\ud68c UAE K-\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ud64d\ubcf4 \uc9c0\uc6d0\uc0ac\uc5c5\uacfc \uc911\ub3d9 \uc218\ucd9c \uccb4\ud06c\ud3ec\uc778\ud2b8\ub97c \ub098\ud0c0\ub0b4\ub294 \uc774\ubbf8\uc9c0\" style=\"\" srcset=\"https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured-300x200.png 300w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured-1024x683.png 1024w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured-768x512.png 768w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured-18x12.png 18w, https:\/\/www.koreahealthshop.com\/wp-content\/uploads\/2026\/07\/khff-uae-k-health-functional-food-promotion-support-2026-featured.png 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.koreahealthshop.com\/en\/khff-uae-k-health-functional-food-export-checkpoints\/\">\uac74\uae30\uc2dd\ud611\ud68c UAE K-\uac74\uac15\uae30\ub2a5\uc2dd\ud488 \ud64d\ubcf4 \uc9c0\uc6d0\uc0ac\uc5c5, \uc911\ub3d9 \uc218\ucd9c \uccb4\ud06c\ud3ec\uc778\ud2b8<\/a><time datetime=\"2026-07-07T23:16:24+09:00\" class=\"wp-block-latest-posts__post-date\">July 7, 2026<\/time><\/li>\n<\/ul>\n\n\n<p class=\"khs-latest-note wp-block-paragraph\">\uad00\ub828 \ucf58\ud150\uce20\ub294 \uc21c\ucc28\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uc778\uc0ac\uc774\ud2b8\uac00 \ubc1c\ud589\ub418\uba74 \uc774 \uc601\uc5ed\uc5d0 \uc790\ub3d9\uc73c\ub85c \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"khs-home\">\n  <section class=\"khs-section\" id=\"khs-categories\">\n    <h2>OTC \uc81c\ud488 \uce74\ud14c\uace0\ub9ac<\/h2>\n    <p>\ud55c\uad6d\uc758 \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uae30\ub2a5\uc131 \uc2dd\ud488, \uc77c\ubc18\uc758\uc57d\ud488, \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc81c\ud488\uad70\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/p>\n    <div class=\"khs-tag-list\">\n      <span class=\"khs-tag\">\uac74\uac15\uae30\ub2a5\uc2dd\ud488<\/span>\n      <span class=\"khs-tag\">\uae30\ub2a5\uc131 \uc2dd\ud488<\/span>\n      <span class=\"khs-tag\">\uc77c\ubc18\uc758\uc57d\ud488<\/span>\n      <span class=\"khs-tag\">\uc57d\uad6d\u00b7OTC \uc81c\ud488<\/span>\n      <span class=\"khs-tag\">\uc774\ub108\ubdf0\ud2f0<\/span>\n      <span class=\"khs-tag\">\uae30\ub2a5\uc131 \uc6d0\ub8cc<\/span>\n    <\/div>\n  <\/section>\n\n  <section class=\"khs-section\" id=\"buyer-guide\">\n    <div class=\"khs-cta\">\n      <h2>\ud55c\uad6d OTC \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694?<\/h2>\n      <p>KoreaHealthShop\uc740 \ud55c\uad6d OTC \uc81c\ud488\uacfc \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc2dc\uc7a5\uc5d0 \uad00\uc2ec \uc788\ub294 \ud574\uc678 \ubc14\uc774\uc5b4\uc640 \ud30c\ud2b8\ub108\ub97c \uc704\ud574 \uc2dc\uc7a5 \uc815\ubcf4\uc640 \uce74\ud14c\uace0\ub9ac\ubcc4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n      <p class=\"khs-english\">For global buyers exploring Korean OTC products and pharmacy\/drugstore market context.<\/p>\n      <div class=\"khs-buttons\">\n        <a class=\"khs-button primary\" href=\"\/en\/buyer-guide\/\">\ubc14\uc774\uc5b4 \uac00\uc774\ub4dc \ubcf4\uae30<\/a>\n        <a class=\"khs-button secondary\" href=\"\/en\/contact\/\">Contact Us<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"khs-section\" id=\"about-khs\">\n    <h2>KHS Introduction<\/h2>\n    <p>KoreaHealthShop\uc740 \ud55c\uad6d OTC \uc2dc\uc7a5, \uac74\uac15\uae30\ub2a5\uc2dd\ud488, \uae30\ub2a5\uc131 \uc2dd\ud488, \uc77c\ubc18\uc758\uc57d\ud488, \uc57d\uad6d\u00b7\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \uc720\ud1b5 \uc815\ubcf4\ub97c \uc815\ub9ac\ud558\ub294 \uc815\ubcf4 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\uc774\ud574\ud558\uae30 \uc27d\uac8c \uc815\ub9ac\ud569\ub2c8\ub2e4. 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